Responsive image

  • The BRANDSCORE ratings are built on 4 separate algorithms that detect increase in activity over the usual traction, about the brand over entire instagram.
  • A brand is rated highest if all the algorithms mark the spike in activity, and vice-versa.
  • For brands which are tied by the same number of algorithms registering the change then they are ranked by the โ€œreachโ€ of their campaign.