Media covers different walks of life and covers the entire gambit of life- Vishal Jain- Abhibus
By Rachit Juneja
Jan. 30, 2023
One of the most popular Indian services for quick, easy, and secure online bus and rail ticket and bus rental booking. The business collaborates with more than 2500+ trustworthy transporters, including drivers for the State Road Transport Corporation.
Introduction to Abhibus :
Abhibus began in 2007 and was initially focused on building the technology infrastructure for large State-owned solving RTCs. This would be ideal and essential as the technology base was almost missing in the Indian bus industry. Abhibus was one of the first tech companies to build a custom online passenger reservation system for Government and Private Bus Operators which laid the foundation of a new era. After building the back end of e-ticketing, Abhibus switched to B2C from B2B. Currently, we are helping users to travel across Bharat with more than a lac route connecting different parts of the country. Our team across Bharat makes sure that users get genuine operators who are providing quality services to reach their destination.
Marketing Budget allocated at Abhibus
At Abhibus, budgets are allocated on a regional basis. The budget is divided according to the region and channel through which the marketing activities will be carried out, which can include both offline and digital marketing activities. Although budgets are allocated regionally, they are always centrally aligned.
Also, the idea behind regional marketing planning is to treat each market as a standalone business centre as every market works differently and needs are different based on the level of the market maturity, traveller's preferences and size of the bus travel industry.
Which areas of your job would you like to gain hands-on experience in?
I have been into digital marketing and print media. I have a keen interest in Digital marketing whether it may be keyword planning or marketing through display Ads. Talking of offline marketing I have been very eager to gain hands-on experience in the field.
How are your previous experiences contributing to current roles and responsibilities?
An entrepreneurial mindset has been there in me from the time I started my own company, which led to exposure in all the departments like sales, marketing and content management. While working with Momspresso I worked as a digital marketer which is helping me in my current role.
Abhibus’ USP?
The bus market in India presently accounts for 80,000–90,000 crores, and by the end of 2023, it is predicted to reach 1 lakh crores. The best last-mile connectivity in India is provided by bus transportation. Last-mile connectivity is offered by Abhibus to all conceivable locations.
For us, customers are our top priority and to make sure users have a smooth experience, we have a 24X7 customer care centre, an instant refund policy, and quality/genuine inventory on our platform. We make the inventory live post physical verification of the operator.
Top marketing channels used by Abhibus
Abhibus uses both offline and online channels. Branding the pickup points, drop points, and route points are the three main areas on which Abhibus concentrates. Speaking of the expansion of digital technology, state-driven road transportation has migrated to online booking portals where it is much simpler to target the correct audience. We mainly focus on performance Marketing, Affiliate Marketing and Influencer Marketing on Social Media channels
The theme of your Influencer Marketing Campaigns
The majority of the marketing campaigns that Abhibus has launched revolve around the idea of "Abhi book, Abhi go." Instagram content for Abhibus is focused on demonstrating the brand's usefulness, i.e customers may book any bus on the fly. YouTube content focuses far more on glorifying the bus transportation industry.
The influencer selection process according to the marketing budget
Abhibus frequently invites travel bloggers to participate in marketing campaigns. Freebies are also given to the influencers through long-term contracts that combine barter and long-term contracting in affiliation with the influencer. Influencers on YouTube are required to promote experiences, whereas travel bloggers on Instagram are required to highlight the brand's USP.
How much time does it take to ideate a campaign and execute it?
The lead time to plan and implement a campaign used to be between 45 and 60 days, but now that the company has forged relationships with some excellent influencers, it is only 30 days. By sharing their thoughts, the influencers additionally provide value. Every aspect of the influencers association is internal and not outsourced.
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