Spotify 2020 Wrapped
2020 Wrapped is the annual digital campaign adopted by Spotify every year. The Spotify 2020 Wrapped is a year-in-review roundup for its users around the world.
By Rachit Juneja
Dec. 14, 2020
With the onset of the last month of the year, Spotify, the world renowned audio streaming and media services provider, launched “Story of Your 2020” as a part of 2020 Wrapped. This provides users with a review of the year gone by delving deep into their most memorable listening experiences, with their favourite songs, artists, podcast, etc.
“Story of Your 2020” also provides artists with an overview of their biggest hits. Spotify associated with Armaan Malik, Arjun Kanungo, Anuv Jain, The Local Train and many more artists to review their top charts and participate in the same.
Captivatingly, 2020 Wrapped is presented in Story format, giving users the option to review their top played songs, artists, podcasts, etc. Additionally, this compels it’s users to share it on their Instagram, Facebook, Whatsapp, etc. as their stories.
Along with artists and users, even music production houses like Sony Music and Zee Music Company are actively participating in this campaign to view top charts produced by them.
Music is an integral part of everyone's life. It soothes the soul and calms the mind. I think Spotify’s annual tradition of adopting the “Wrapped” campaign is a wonderful initiative for its users to appraise the tranquilizing part of their lives amongst the roaring noises of those around them. Especially in a year like 2020 where almost everything has gone downhill, 2020 Wrapped proves to be reassuring and works well digitally as well.
Brandscore is our competition tracking and brand monitoring tool. With the help of artificial intelligence, it provides real time data, tracking down brand associations and collaborations with the top 12000 brands in India, along with over 2 Lakh influencers and youtubers. December has only begun and this campaign has already reached an audience of 30M+.
To view the above campaign’s Brandscore ratings - 2020 Wrapped
Finally yet importantly, as evident from the Sheeko’s activity graph, Spotify has been very active on digital platforms in the past one year, and with the onset of this campaign, the graph for Spotify seems to be on the rise for the month of December.
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